There is a women’s health censorship problem in the U.S. On most mainstream and social media, images are blurred out, ads are rejected and content is removed. As a result, educational content is nonexistent and women are left to navigate some of the most vulnerable moments of their life, in the dark.
Frida Uncensored is a marketing campaign by Frida intended to shed light on the unfavorable state of women’s health censorship, while educating and preparing women for the transformative experiences they will have in life, especially on their journeys to and through motherhood, and beyond.
The campaign centers around Fridauncensored.com, our pioneering educational resource launched in 2024 that features unfiltered, how-to videos with Frida’s conception, pregnancy, and postpartum products.
We set out to capture real women, real bodies, and real experiences, and so now, we’re bringing our casting call to the broader world so we can find the women out there who are ready to join us in building a diverse and robust library of honest women’s health educational content.